Contents:

Foreword by Dame Anita Roddick - Read Here

Chapter One: Where To Begin – What’s The Big Idea?
Chapter Two: What To Do and Sell: Opportunities, Products & Services
Chapter Three: Who And Where: Researching Your Market, Target Audience & Opportunity
Chapter Four: Who Are You: Defining Your Brand
Chapter Five: How To Plot Your Findings And Map Out Your Future: Creating Your Business Plan
Chapter Six: How Much? Figuring Out The Finance: Costs, Funding, Grants & Loans
Chapter Seven: How To Sell: Marketing and Selling Your Products & Services
Chapter Eight: How To Sell: The Importance Of Good Customer Service
Chapter Nine: How To Behave: The Case For Ethical Business and Social Responsibility
Chapter Ten: Your Website: Planning and Creating a Usable Website That Works
Chapter Eleven: Your Website: Launching and Promoting
Chapter Twelve: How To Manage And Grow: Tips From The Top on Effective Management, Leadership, Time Management & Coping With Stress
Chapter Thirteen: Lessons From Leaders In Business: Success Stories, Mistakes and Top Tips
Chapter Fourteen: The Ultimate Business Start-Up Checklist
Chapter Fifteen: Useful Resources For Small Business Start-Ups

Read Sample Pages: Page1 | Page2 | Page3 | Page4 | Page5 | Page6